FOOTBALL ASIA
Against this current scenario there are very few natural partners for either clubs or commerce to turn to for assistance, advice and subsequently activation. There are many sports marketing agencies, but none that truly specialise in the world's greatest game. Hence the creation of Football Asia.
Our mission statement has three core components:
- To assist the leading European clubs to both grow their brands and extend their commercial capabilities in Asia.
- To assist business in Asia to engage with football and exploit the brand opportunities from doing so.
- To be a significant contributor to the further development of football in Asia.
OUR SCOPE OF OFFER
Football Asia's scope of offer includes:
1. Sponsorships and commercial marriages. Assisting the football and business communities to identify both long term strategic and short term tactical partners and to then lead the activation of the partnership in the best interests of both parties.
2. Touring and events. Develop sustainable touring models that meet both the commercial and brand objectives of European clubs, whilst ensuring maximum value for tour sponsors and partners. Beyond touring we will be providing coaching camps run by European clubs, legends events, heritage tours and a host of B2B activities, beginning with the Soccerex Asia Forum which we have the rights for between 2010 and 2013 inclusive.
3. Legacy management. Clubs are realising the importance of adopting relevant social responsibility programs, coaching and development programs and engaging communities in Asia. Clubs are keen to partner with organisations in Asia and we seek to both advise on and manage such relationships.
4. Business Intelligence. There are very few sources of reliable information, statistics and research data as relates to the business of football within Asia. It is our aim to provide clubs with regular updates on whats happening in football in Asia, as well as undertaking our own proprietory research and undertaking bespoke market information projects for the football industry and for those with a commercial interest in football.
5. Talent Management. There are a number of high profile players in Europe who have no representation at all in Asia and we should seek to represent them. Furthermore, we have future plans to identify, nurture and showcase the best young Asian footballing talent.
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